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Serious Intent™ is the corporate incarnation of the skills of Tim Heidmann and a talented group of design, production, and engineering associates.



Tim
Most recently, Tim was a Senior Software Architect at Pinnacle Systems, now a part of Avid Technologies.  He was responsible for a large part of the initial design of the DekoCast™ live on-air graphics system, an object-based graphics design and display product combining video, clip playback, animated logos, and text elements in a single powerful and flexible box.

Tim came to Pinnacle from Shoreline Studios, a company he founded in 1995 to bring powerful realtime 2D and 3D graphics hardware to the live broadcast field.  Pinnacle acquired Shoreline's realtime object-based Rocket technology, which grew into the DekoRocket™, DekoCast, Deko Objex™, and Inflexion™ technologies.

FoxTrax

CBS Elections

CBS Football

ESPN VRX
At Shoreline, Tim led the graphics team that developed Fox Sports FoxTrax™ glowing hockey puck, a feat for which he receives severe abuse from his Canadian friends.  FoxTrax later grew into the "1st and 10" glowing 1st down line now widely used in football broadcasts.

Tim also led the development and deployment of several graphics projects for live on-air scoreboards, election results, 3D terrain flyovers, touchscreen and 3D telestration for clients such as Fox Sports, CBS, NBC, and ESPN.

For seven years, from 1989 to 1995, Tim headed the development of the Animation and Special Effects market for Silicon Graphics, working with developers like Wavefront, Alias, SoftImage, Abobe, and Macromedia, and with customers such as ILM, PDI, Pixar, Amblin, and
Disney to bring new 3D graphics technologies to the entertainment industry.

Tim received an Emmy as a part of the ESPN team producing the America's Cup broadcast for his development of the SailTrack
™ realtime yacht tracking and realtime 3D animation system.


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